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Privacy Policy

Effective Date: 02-07-2025

Last Updated: 02-07-2025

Company Information

This Privacy Policy applies to MCAD Inc DBA Carolina Custom Surfaces (“we,” “us,” “our,” or “Company”), located at 100 Landmark Drive, Greensboro, NC 27409. You can contact us at 336-299-3030 or info@carolinacustomsurfaces.com.

We operate throughout North Carolina and in southern Virginia and northern South Carolina.

Information We Collect

We collect the following types of personal information:

  • Contact Information: Names, business names, email addresses, phone numbers, and physical addresses
  • Communication Data: Information from contact forms, email inquiries, direct conversations, and AI-generated call transcripts
  • Website Usage Data: Information collected through cookies and analytics tools about how you use our website

How We Collect Information

We collect personal information through:

  • Contact forms on our website
  • Email inquiries sent to us
  • Direct conversations (phone calls, in-person meetings)
  • AI-generated transcripts of phone calls
  • Third-party data collection tools including Google Analytics, CallRail, StoneApp, HubSpot, and DialPad

We do not knowingly collect personal information from minors under the age of 18.

How We Use Your Information

We use the personal information we collect for the following purposes:

  • Providing quotes for our services
  • Processing orders and delivering services
  • Customer service and support
  • Marketing and promotional communications
  • Conducting site work and service work
  • Improving our website and services
  • Analyzing website traffic and user behavior

Information Sharing

We do not share, sell, or rent your personal information to third parties. Your information is kept confidential and is only used internally by Carolina Custom Surfaces for the purposes outlined in this Privacy Policy.

No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties

Data Retention

We retain your personal information for as long as the company could potentially have a business relationship with you. This allows us to provide ongoing customer service and maintain records for potential future projects or services.

Cookies and Tracking Technologies

Our website uses third-party cookies to determine how visitors navigate to our site. We use the following third-party services that may collect information through cookies and similar technologies:

  • Google Analytics: For website traffic analysis and user behavior insights
  • CallRail: For call tracking and analytics
  • StoneApp: For business operations and customer management
  • HubSpot: For customer relationship management and marketing
  • DialPad: For communication services

These tools help us understand how our website is used and improve our services.

Third-Party Links

Our website is linked to our profiles on Google My Business, Facebook, Instagram, LinkedIn, Pinterest, and Houzz. These are external platforms with their own privacy policies. We are not responsible for the privacy practices of these third-party platforms.

Your Rights and Choices

Under applicable privacy laws including the North Carolina Consumer Privacy Act (NCCPA), North Carolina Identity Theft Protection Act (NCITPA), Fair Information Practice Principles (FIPP), and General Data Protection and Security Standards (GDPSS), you have the following rights:

Access Rights

You can request a copy of any personal data we have stored about you.

Deletion Rights

You can request deletion of any personal data we have stored about you.

Opt-Out Rights

You can opt out of future marketing communications at any time.

How to Exercise Your Rights

To exercise any of these rights or address privacy concerns, you can:

Marketing Communications

Email Marketing

We send marketing emails to customers and prospects. You can unsubscribe from these emails at any time by clicking the unsubscribe link included in every marketing email we send.

SMS Marketing

We do not send marketing text messages. Any SMS/MMS messages you receive from us through DialPad are for business purposes related to your inquiry or project. If you receive any marketing-related SMS/MMS messages, you can reply “Opt-Out” to stop receiving them.

Remarketing

We may use remarketing advertisements through our email marketing campaigns to show you relevant content based on your previous interactions with our website or services.

Data Security

We take the security of your personal information seriously. The platforms we use to store and process your data employ various security measures including:

  • Encryption of data in transit and at rest
  • Access controls and user permissions
  • Compliance with industry security standards

While we implement reasonable security measures, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security of your information.

Website Functionality

Our website does not require user accounts or login functionality. We do not have social media integration directly on our website, though we maintain profiles on various social media platforms.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. When we make changes, we will update the “Last Updated” date at the top of this policy. We encourage you to review this Privacy Policy periodically.

SMS Terms & Conditions

Product Description

By providing your mobile phone number, you consent to receive SMS messages from Carolina Custom Surfaces related to ongoing project quotes, project updates, and project inquiries.

Message Frequency

Message frequency may vary.

Message and Data Rates

Standard message and data rates may apply.

Opting Out

You may opt out of receiving SMS messages at any time by replying with “STOP” to any SMS message you receive from us. After opting out, you will receive a confirmation message, and we will cease sending SMS messages to your number.

Help and Support

If you need assistance or have questions about our SMS service, reply with “HELP” to any SMS message you receive, or contact our customer support team at info@carolinacustomsurfaces.com.

Privacy Policy

Your phone number will be handled in accordance with our Privacy Policy, available at Privacy Policy. No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Contact Information

If you have any questions about this Privacy Policy or our privacy practices, please contact us:

MCAD Inc DBA Carolina Custom Surfaces

100 Landmark Drive
Greensboro, NC 27409
Phone: 336-299-3030
Email: info@carolinacustomsurfaces.com
This Privacy Policy is effective as of the date listed above and applies to all information collected by Carolina
Custom Surfaces.

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